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How to Live-Stream Products

Here, we will introduce some basic methods and techniques for short video operations and live streaming sales using a scientific and rational approach to help you better increase the visibility of agricultural products and improve economic income.

01

Short Videos

  • Traffic: Breaking Point

  • Fully engage the audience's senses.

  • Enhance the contrast (e.g., elderly people doing Subject Three).

  • Marketing

  • Promote products based on the unique geographical advantages of rural areas.

  • Organic and pollution-free.

  • Sheep are raised on snow-capped mountain spring water.

  • They eat high-quality organic corn and grow up listening to music.

02

Live Streaming Script

  • Recommended Products

  • Sequence for Recommending Products

  • Quantity of Products Prepared

  • Script for Recommending Products

  • How to Interact Better with the Audience

  • Frequency of Lucky Bag Giveaways

03

Promotion and Hype

  • Share in WeChat Moments

  • Dou+ (Initially use short videos to accumulate big data, then target ads based on demographics)

  • Gain platform official traffic support through topics like rural revitalization and regional poverty alleviation.

04

Process of Live-Streaming

  • Enhance interaction with fans by responding to comments and questions in real time.

  • Offer personalized product recommendations based on viewers' preferences.

  • Emphasize the value of discounts and offers to create a sense of gain for fans, increasing the likelihood that they will return to the live stream for future purchases.

  • 4o mini

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